Watch our short film here

Rooted in the insight that sensitive skin is a skin state, not a skin type, AVEENO^®’s latest campaign highlights how everyone is susceptible to experiencing sensitivity – and we’re not just talking about skin – AVEENO^® is on a mission to expose the uncomfortable truth; we are all sensitive, even those we may perceive to be tough or resilient have their own sensitive side. AVEENO^® seeks to celebrate the beauty of sensitivity and vulnerability while demonstrating how these sensitive moments are, in fact, what make us strong - even for those we consider to be the most resilient.

AVEENO^® understands that when people’s skin feels good, they can't help but feel good. That is why its products are formulated to balance skin, going beyond the surface to leave a deeper impact on overall well-being. Through recognising the role healthy skin plays in achieving holistic well-being, people can feel more empowered and confident in the skin they’re in.

Whatever your skin type, our range of products are formulated with oat ingredients to help rebalance, replenish and protect your skin every day.

Discover and share your favourite @aveenoukire moments with us!