AVEENO® Naturally Active Ingredients

Ingredients derived from nature and activated by science to provide real skincare benefits. We are a leading innovator in the science of Naturally Active Ingredients unlocking the true potential of nature’s skin-enhancing secrets such as Oats and Feverfew.

Oats Explained

AVEENO® finely-milled, naturally active oats are sourced from non-GMO oat grown in Canada, US and France. The manufacturing process of colloidal oatmeal does not utilise chemical solvents and has high standards of quality assurance.

The oat essence- Avenanthramides - are chemical compounds isolated directly from oats through a careful extraction process and has the most anti-irritant properties of all oat extracts. The AVEENO® Dermexa range is enriched with Avenanthramides to help soothe and relieve itchy dry skin.

The oat oil is a separate component produced from oats through an environmentally friendly extraction process.

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Oatmeal baths have long been recommended for people with a variety of sensitive skin conditions, providing a soothing effect while improving the skins protective barrier.

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The Benefits of Oats

Oats are well known for their many skincare benefits; providing relief to those suffering with dry skin by helping moisturise and soothe irritated skin. 

  • Soothes: oatmeal has a soothing action on sensitive, irritable skin.
  • Cleanses: the oat particles adhere to dirt and dead skin cells allowing them to be washed away
  • Moisturises: restores moisture to dehydrated skin
  • Buffers: helps return skin to normal pH levels.
  • Protects: creates a protective film on the surface of the skin.

Feverfew Explained

Feverfew has been proven to help reduce the appearance of redness and calm irritated skin.

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In a clinical study, Feverfew PFE™ was shown to be a powerful antioxidant, more efficacious than other botanical extracts including Chamomile and Aloe Vera.

The Benefits of Feverfew

Feverfew also has highly effective anti-irritant calming properties that:

  • Visibly reduces redness
  • Soothes skin irritations, reducing intolerance and hypersensitivity.
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